LATEST POSTS FROM OUR BLOG
Transparency, Honesty, Precision and Speed – UAE’s Building PR Blocks Amidst COVID-19
The last few weeks have seen a few of the world’s countries witness pressure and criticism, but each has...
UAE’s New Logo: Shaping Local Tourism and Hospitality Industries
The UAE’s newly released logo, aptly called 7 Lines, is a powerful representation of a country set on becoming...
Value Judgements
Consumers are choosing every product from cars to burgers based on corporate values. Understanding an array of...
Public Relations Fuels Innovation
Public relations (PR) is all about communicating the message clearly and credibly with media analysts, policymakers...
Content is King: PR Practitioners Create Disruptive Content in Pursuit of Generating ‘Value’ for Clients
The debate over quality vs quantity has always been an area of focus, particularly when it is linked to content. As...
Five social media trends that will make waves in 2018
2017 saw a positive wave for the social media landscape. With new features, brand opportunities and customer...
Traditional Media and New Age Media Walk Hand in Hand
There’s been an on-going debate over traditional media and new age media. While many are of the view that new...
Public Relations: An Important Tool to Leverage Sustainability in the Region
Sustainability is certainly the new buzzword, and the GCC is known to spearhead the...