MEDIA MONITORING & CAMPAIGN ANALYSIS
There is a critical need to take a second look at media monitoring and the analysis process in the MENA region. We need to go beyond “impressions” or “advertising equivalency”. Column per cm is not a dynamic unit of measurement and English/Arabic or country segregation does not meet the standards. We, at Virtue, analyze and monitor an exceptionally wide range of broadcast, print and online media through a more effective yardstick. We offer a more sophisticated and qualitative analysis, including share of favorable discussion analysis, third party endorsement, message delivery, perception audit and brand recognition. As a results-driven agency, the motivating force behind every piece of work is measurability. We work with our clients to provide ongoing management and evaluation processes.
