MEDIA MANAGEMENT
For a client, having an agency that has strong contacts with media is half the battle won. At Virtue, we work closely with local, regional and international editors, correspondents and reporters, to ensure across-boarders coverage for our client’s messages. Virtue prides itself on its competency in media mapping and we work closely with print, broadcast, audio and online media to generate maximum visibility for our clients at the right time and through the right channels. Virtue helps our clients reach audiences effectively through ongoing dialogue with key media, including proactive article and feature placement, press conferences, roundtables, interviews, media message development, media profiling, media generation activities, message tracking, media response activities, media audit and video news releases.
