CONSUMER MARKETING
In a region boasting the world’s highest disposal incomes and where shopping is a big pastime, grabbing the consumer attention is a major challenge, while retaining loyalty is even more difficult. To help brands stand out in the crowd, we devise programs focused on taking the message straight to the target audience as well as shaping consumer behavior, by striking a balance between conventional channels and innovative communications programs. For example, communications in our Consumer Marketing practice is done through a totally revolutionary approach based on proactive measures, such as influential word of mouth or sophisticated brand referral techniques.
