OPINION FORMATION & PUBLIC ADVOCACY
Public advocacy definitely holds the key to any organization's survival, irrespective of its specialization or size. Opinion formation and public advocacy campaigns are about behavioral management and they are aimed at raising public support for certain issues of community relevance. The fundamental goals of advocacy campaigns are shaping the public opinion by highlighting these issues through grassroots mobilization techniques. Be it a call for conserving electricity and water consumption or highlighting the importance of banning smoking in shopping malls, our public advocacy programs deliver.
