As in other parts of the world, the media landscape in the Middle East is driven by changes in technology. The print media is slowly losing some of its shine versus digital media. Bloggers have emerged as the new journalists. The perceptions among consumers and businesses are changing in favour of the digital media. We, at Virtue, believe in remaining a step ahead when it comes to using innovative channels. As digital PR has become increasingly effective, we use digital platforms for adding value to our overall communications offering.